Most slow small business websites are slow for a handful of reasons: images uploaded straight from a camera or phone at full size, too many plugins and scripts, no caching, a heavy page builder, or cheap hosting that takes too long to respond. Testing the site shows which ones apply, and fixing the biggest usually makes the most difference.
How to test it
Run your home page through Google's PageSpeed Insights and look at the mobile result. "Largest Contentful Paint" is how long the main content takes to appear; under about 2.5 seconds is good.
The usual causes
- Huge images: a 5MB photo where a 200KB one would look the same.
- Plugins and scripts: chat widgets, sliders, trackers and fonts all add weight.
- No caching: every visit rebuilds the page from scratch.
- Page builders: some add a lot of code to every page.
- Hosting: if the server takes over a second to respond, nothing else helps much.
What to fix first
- Compress and resize images.
- Remove plugins you don't need.
- Turn on caching (but not on cart and checkout pages).
- Check server response time and move host if it's the bottleneck.
We measure, fix and show you the before and after: slow website fixes.
