Apple rejects apps under guideline 4.2, Minimum Functionality, when it thinks the app doesn't offer enough beyond what a website already does. It's the most common rejection for small business apps that wrap the business's website in an app shell. To pass, the app needs features that make sense only as an app.
What Apple is looking for
- Push notifications that are genuinely useful (order updates, bookings, reminders)
- Native features: camera, location, Apple Pay, widgets, offline access
- Native navigation rather than a website's menu inside the app
- Content and functions designed for the phone, not a mobile website
Related rejections
Guideline 5.1.1 rejections usually mean the app lets people create an account but not delete it from inside the app. That's a required feature, and adding it is straightforward.
Replying to App Review
Once changes are made, explain in Resolution Center exactly what's new and where to find it. A clear reply with steps and screenshots speeds things up.
We're Apple developers and can make the changes and resubmit: app fixes and App Store rejection help.
