Google suspends a Google Business Profile when it thinks the listing breaks its guidelines or can't confirm the business is real at that address. To get it back, fix whatever triggered it, then appeal from the Business Profile management page with evidence such as a utility bill, business registration and photos of signage. Video verification is now the usual way to confirm.
Common reasons
- Extra keywords added to the name on the profile, such as a town and a list of services
- A virtual office or PO box address
- The address, phone or website not matching what Google finds elsewhere
- Several edits made at once, or a change of owner
- A service-area business showing its home address
How to appeal
- Correct the listing: the name you trade under, a real address or service area, matching website.
- Gather evidence showing the business at that address.
- Submit the reinstatement request, and be ready to record a short verification video showing signage, premises and tools of the trade.
Appeals usually take a few days to a few weeks. We can check your profile and website match up as part of our Google visibility fixes.
