Google switched off the free websites made with Google Business Profiles (the business.site addresses) in March 2024, and after a short period of redirects they stopped working altogether. If your business relied on one, customers following the old link now reach nothing, and your profile needs a new website link on a domain you own.
What it means for you
- Your Google Business Profile itself still works; only the free website went.
- Any printed material, social profiles or directories pointing at the old address need updating.
- Without a website link, your profile looks less complete to customers and to Google.
What to do
- Register a domain in your business's name.
- Build a simple, fast site on it with your services, area, contact details and opening hours.
- Add the new address to your Business Profile and social accounts.
- Set up business email on the same domain while you're at it.
We can get you a proper site on your own domain and connect it to your profile: website builder help.
